If you are running an international business, you have most likely learnt from experience that reaching your customers in their own language is one of the top “must dos” of your process of expanding to a new target market.  But what does it mean to actually “reach” those clients? If you have never heard about transcreation, […]

In this globalized world we live in, it becomes more and more common to meet intercultural or multicultural families. These families are formed by couples who have different nationalities, speak different languages and come from different cultures. Multicultural families can be seen as a miniature version of the world cultures.  What does it mean to have a multicultural family?  An intercultural family goes beyond just having a different passport. People within […]

It’s September already! Have you ever thought about why we call it “August”? We’ll give you a hint: it’s the Romans’ fault. Their devotion to gods and emperors has left its mark on the way we speak about many things, including our months. And learning some of the stories behind the months’ names is just like watching a Roman soap […]

The best way to connect a great game with the audience is through an excellent game localization process. The game localization market is growing by leaps and bounds. It is expected that the Game Localization Services market rises at a considerable rate during the forecast period, between 2020 and 2026. So, what is game localization about and […]

Psychologists since Sigmund Freud have claimed that language is the glue that holds together the complex web of experiences of being “human”. At the crossroads between psychology and linguistics, a new field of scientific discovery has found that the untranslatable words we use to name our emotions have the potential to improve our wellbeing.  The […]

Learning a new language is always a journey. Finding the best language learning experience, particularly during the COVID-19 lockdown, adds yet another layer of difficulty. Online courses appear to be the ubiquitous answer to everything, from yoga to PhDs. But how effective are language learning apps? Are they the most efficient option to learn a […]

Languages change over time: some have gone extinct, others are in danger of extinction, and others are merging and acquiring new words and phrases constantly. As civilization evolves, communication between humans’ changes, producing vast culture transformations. Colonialism, immigration and globalization have greatly impacted the way we speak and even think every day. Let’s deep dive […]

An economy that is social and solidary. Is that a realistic possibility? Well, to about 12% of the world it is the reality. In case you are not familiar with the concept, a “social economy” or “solidarity economy” refers to a different way of doing business, which is driven by values rather thanf revenue. A global shift to this kind of economy would be world-changing. But is […]

In recent years, a very interesting linguistic debate has taken center stage on social media, spanning nearly every language around the world. The global conversation revolves around feminist language reform, proposing gender neutrality for languages with grammatical gender. What is gender-inclusive language and why is it important?Are we able to tip the scales of justice […]

The recent unjust murder of George Floyd at the hands of police has driven a series of international movements to amplify the voices of black people all around the world. Fighting against systemic racism is a must in our generation. Communication is a fundamental piece, which has the power to either promote inclusive practices or perpetuate injustice systems.  Racism as a structural issue  Racism operates at multiple levels, ranging from the individual to […]