Language has a profound impact on the customer journey. When we think about customer experience (CX), there are many factors we should consider. The words we choose matter. Words are a key part of conveying the brand’s voice and identity and building a specific way to interact with our target audience. How can we transform […]
As with any sort of translation, legal translation consists of transforming documents from one source language into a different target language. But there are some peculiarities about this type of translation. Legal translation stands at the crossroads of three areas of inquiry—legal theory, language theory and translation theory—that are fundamentally indeterminate, largely because of their reliance on natural language (Joseph 1995: 14). The law itself is quite […]
How would you like to work for the UN? What about a non-profit organization transforming the lives of millions of underprivileged people around the world? If you’re a translator and these ideas sound appealing, volunteering may be just the thing for you. Because there are many options out there, we have done a little reconnaissance of the […]
English is the most spoken language in the world. While it may sound like old news, there are some details behind this fact that you may find surprising. Did you know English is an official language in more countries than it is a first language? Or that it is the most widely taught second language […]
What makes a country a happy place? What makes us happy? It appears that Denmark –along with other Nordic countries – has discovered the answer to these questions. The UN’s World Happiness Report has placed them at the top of their list on several occasions. Want to find out why? Check out this list of happy Danish facts. […]
You may not have heard of it, but Telugu is one of the oldest languages on earth. It is unique in its roots and it was the center of political activism that led to the creation of linguistic states in India. It is also the fastest-growing language in the US and part of a new trend in translation services. […]
‘Emily in Paris’ is a new series of Netflix that tells the story of a young American (played by Lily Collins) who has a job transfer to a marketing agency in Paris. The series has caused some controversy about how Parisian life is represented (full of clichés and some situations that would never occur to ordinary mortals). However, it charmingly demonstrates the experience of working […]
Translating a “bad word” into another language can be quite a task. The literal equivalent may not always have the same effect. Specialized linguists have come up with a few clues to lead us out of the maze. Hint: it all has to do with emotions! There are 5 universal categories of swearing As language lovers and […]
As discovered by psychologists worldwide, the relationship we have with our emotions affects the relationship we have with everything and everybody else. Like every relationship, it begins with the words we use to address those parts of ourselves. After 9 stressful months of a pandemic in 2020, developing a healthy relationship with uncomfortable emotions has become a top […]
Translating a simple phrase into Spanish while traveling somewhere in Latin America, is not always a simple task. While the Spanish language has its roots in Europe, it has been greatly influenced by the native languages spoken in Latin America, making the number of current-day Latin-American Spanish varieties overwhelming! Whether you are thinking of learning Spanish or your business is expanding to Latin […]
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