Don’t let a proofreading or translation mistake fence you off new markets.
30/11/2021
19/11/2021
Communication, the quest for connection with others, is a basic human instinct. And more so in critical situations, where empathy and compassion need to play a dominant role.
05/11/2021
How much of an impact does language have in our day-to-day lives? The weight of words has been discussed in many generations of philosophers. Does language create reality? Is reality molded by our terminology? Or is language only a symptom of what goes on underneath?
21/10/2021
New markets mean new opportunities. How can you seize them?
14/10/2021
The creative idea sparks, a whole team works on it, the deliverables are amazing, and now… how do you choose the perfect voice?
07/10/2021
What is SEO and why is it important for your website to improve its ranking and positioning in international markets?
30/09/2021
English is an official language in over 60 countries around the world. Spanish is also a widely predominant language, especially all over the American continent, including the US. Yet, we tend to strictly portray them as two fixed languages, and to miss considering those differences when in need of translation or interpretation.
28/09/2021
What is remote and on-site interpretation and why does your company need it.
24/09/2021
And why game transcreation and localization is the way to do it.
Empathy is the key to the gaming industry, and sometimes developers don’t even notice it. Open world games have become predominant, graphics have achieved a whole new level of realism, and stories are developed in growing complexity. “The Last of Us”, a best-selling zombie apocalypse scenario game, has a story that could well be considered a movie plot.
16/09/2021
User experience or UX is not really new, but it resurfaced and gained the spotlight with the rise of digital products. When designing and translating platforms, apps, online conferences, etc., UX must always be contemplated. How will people navigate and understand what we’re offering? Why will they choose our products or services before others?
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