{"id":594,"date":"2020-09-11T16:02:38","date_gmt":"2020-09-11T19:02:38","guid":{"rendered":"https:\/\/www.stillmantranslations.com\/?p=594"},"modified":"2023-10-29T20:39:08","modified_gmt":"2023-10-29T23:39:08","slug":"transcreation","status":"publish","type":"post","link":"https:\/\/stillmantranslations.com\/fr\/transcreation\/","title":{"rendered":"3 reasons Transcreation is the best tool for your international marketing strategy"},"content":{"rendered":"

If you are running an international business, you have most likely learnt from experience that reaching your customers in their own language is one of the top \u201cmust dos\u201d of your process of expanding to a new target market.  But what does it mean to actually \u201creach\u201d those clients? If you have never heard about transcr\u00e9ation<\/a>, you need to find out three reasons why it is the best tool for your international marketing strategy. <\/p>\n\n\n\n

Qu\u2019est-ce que la transcr\u00e9ation? <\/h2>\n\n\n\n

Transcreation is one of the many translation services<\/a> you can use to render your content into a different language, but there are some traits that make it special and more suited to specific needs, particularly in the digital marketing field. The main difference between translation and transcreation lies in the fact that it is carried out by a writer, copy writer or copy editor. This means the process of transcreation requires a professional that is equipped to create new content.  <\/p>\n\n\n\n

But what makes it so different? Unlike translation, where the words in a message are replaced by their equivalents in a target language (while also respecting the general meaning) transcr\u00e9ation<\/a> involves creating a whole new message that keeps the original intent, tone and style, but is more thoroughly adapted to a different culture. This means that some of the phrases or paragraphs may be restructured, and that the original words may not even be used at all.  <\/p>\n\n\n\n

How does it work exactly? Just like when you are writing a creative brief for a new marketing campaign in your source language, you need to provide the transcreator or linguistic services provider with a holistic brief describing the intent of your campaign and even your entire branding. This will allow the transcreator\/s to adjust your content \u2013whether it is a social media campaign, a rebranding project, a mobile app or a videogame- to the target user\u2019s cultural environment. Because the content will follow the original intent, it will have the same effect in the target language. <\/p>\n\n\n\n

Why is it the best tool for emotional content translation? <\/h2>\n\n\n\n