{"id":2771,"date":"2023-01-12T13:03:27","date_gmt":"2023-01-12T16:03:27","guid":{"rendered":"https:\/\/www.stillmantranslations.com\/?p=2771"},"modified":"2024-04-19T16:15:19","modified_gmt":"2024-04-19T19:15:19","slug":"diverse-business-organizations-make-better-business","status":"publish","type":"post","link":"https:\/\/stillmantranslations.com\/fr\/diverse-business-organizations-make-better-business\/","title":{"rendered":"Why diverse business organizations make better business<\/strong>"},"content":{"rendered":"

And some ideas to make it happen<\/em><\/h2>\n\n\n\n

Business <\/strong>is international. Even if you\u2019re not selling in other markets, other markets are selling where you are. And people have access to products across borders through a simple click. Pursuing foreign markets is a compelling opportunity product wise, labor wise, competition wise, amongst others. But it\u2019s not without its hurdles.  <\/p>\n\n\n\n

Many of these hurdles are cultural<\/strong>. And with cultural hurdles, come language barriers<\/strong>. Communication <\/strong>directed to your audiences, clients or other team members needs to be polished and cared for. It\u2019s vital that you and your team members understand the nuances and cultures native to the countries where you\u2019re planning to do business. <\/p>\n\n\n\n

But don\u2019t confuse language with culture. Even English, widespread as it is, is spoken differently in South Africa, India and the United Kingdom. It doesn’t matter if it\u2019s an official language or the primary language of business, it\u2019s spoken in context. Gaining a deep understanding of a country\u2019s unique culture before a meeting can be the difference between success and failure in closing a deal.<\/strong> <\/p>\n\n\n\n

Authentic business relationships lead to better business<\/strong> for two reasons: <\/p>\n\n\n\n

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  1. Business is not monolingual. Even if we\u2019re all speaking English, business styles and manners vary.  <\/li>\n<\/ol>\n\n\n\n
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    1. Non-native English speakers<\/strong> may be more reluctant to express themselves freely. This might interfere with the ability of team members to offer their maximum contribution.  <\/li>\n<\/ol>\n\n\n\n
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      1. Some cultures rely heavily on the use of body language and gestures. When non-verbal signals are being given they will not be picked up on by others.  <\/li>\n<\/ol>\n\n\n\n

        More diverse equals better business<\/strong>. It\u2019s that simple, but let\u2019s dig in further.<\/p>\n\n\n\n

        Business styles and habits<\/strong><\/h3>\n\n\n\n

        There are many factors that business professionals could consider ahead of meeting an associate or business partner from a different country<\/strong>. There are greeting styles, how to address others, business card etiquette, communication style, and meeting agenda to name a few. <\/p>\n\n\n\n

        Some preconceived ideas are no more than stereotypes. Others are real. Some business cultures<\/strong> are relaxed in nature, others are more rigid. Some say in Denmark you’re expected to finish your plate at business meals. And that in Israel the typical work week is Sunday to Thursday. CT Business Travel created a helpful infographic <\/a>that breaks down different business customs <\/strong>around the world. The business insider considered it useful and picked it up<\/a>. The certainty this gives us is that having someone who is native and\/or familiar to other business cultures is a competitive advantage that makes for better business.<\/strong><\/p>\n\n\n\n

        Numbers speak for themselves<\/strong><\/h3>\n\n\n\n

        What does the future of your company look like?  <\/p>\n\n\n\n

        For better business and a \u201cstress-free\u201d multicultural environment<\/strong>, there has to be enough flexibility and understanding to discuss and debate in more than one style or language. Communication doesn\u2019t have to be perfect, but there has to be a real effort being made.  <\/p>\n\n\n\n

        According to statistics on Fundera,<\/a> companies that prioritize inclusion <\/strong>are 120% more likely to reach their financial goals.<\/strong> When integrated into businesses, diversity <\/strong>sparks innovation, as it brings different perspectives<\/strong> together to refine ideas on how to succeed in team targets.<\/strong> <\/p>\n\n\n\n

        The 2020 U.S. Census <\/a>shows that between 2010 and 2020, the Multiracial population<\/strong> (defined as those who identify as being from Two or More Races) grew by 276%. In that same time period, the Hispanic and Latino population increased by 23%. There\u2019s an incredible opportunity here. But it\u2019s not language nor culture blind. <\/p>\n\n\n\n

        And according to a survey<\/a> by Glassdoor, roughly \u201ctwo-thirds of those surveyed say a diverse workforce is an important factor when evaluating companies and job offers,\u201d which means that no matter where your talent pool is located, it\u2019s fair to say almost any candidate will consider your company\u2019s diversity<\/strong> before accepting an offer. <\/p>\n\n\n\n

        Sense of belonging<\/h3>\n\n\n\n

        When people feel comfortable, it\u2019s easier for them to gain a sense of belonging, voice out concerns and propose new ideas. You\u2019ll have a wider talent pool and spectrum of perspectives for better business<\/strong>. And this is no minor win, skilled labor shortages<\/a> are growing on a global scale. Out of 30 countries surveyed by global recruiting firm Hays PLC, Canada, Japan, the U.S., and Germany all rank among the top 10<\/a> places where companies are experiencing a talent mismatch.  <\/p>\n\n\n\n

        A \u201cgap\u201d can easily be solved  by casting a wider net to people who may even live half a world away, but have the skills you need to make your business thrive.<\/strong><\/p>\n\n\n\n

        Back to the hurdles<\/strong><\/h3>\n\n\n\n

        However, occasionally, employees with very limited English fluency will be hired and will rely on other employees from their native country to translate directions, rules, and the like. As we said, we can\u2019t turn our heads away from this issue. How can we tackle this? Do we need one member of the team as spokesperson? Do we need an interpreter <\/strong>in-house? Are there other ways? And even if we hire well enough English communicators, that doesn’t mean it’s the language in which they are most comfortable, confident, or eloquent. <\/p>\n\n\n\n

        There is no one answer. But there are<\/em> answers. Depending on the complexity of each matter.<\/p>\n\n\n\n

        Making it happen<\/strong><\/h3>\n\n\n\n

        There are many hacks. And different situations, call for different solutions. Here are a few that can be built in one shot projects: <\/p>\n\n\n\n