{"id":2761,"date":"2022-12-26T11:17:54","date_gmt":"2022-12-26T14:17:54","guid":{"rendered":"https:\/\/www.stillmantranslations.com\/?p=2761"},"modified":"2022-12-26T11:17:54","modified_gmt":"2022-12-26T14:17:54","slug":"importance-of-communication-and-multiculturalism-in-your-business","status":"publish","type":"post","link":"https:\/\/stillmantranslations.com\/fr\/importance-of-communication-and-multiculturalism-in-your-business\/","title":{"rendered":"<strong>2022 takeaways<\/strong>"},"content":{"rendered":"<h1 class=\"wp-block-heading\">We made a list of things we stand for when it comes to communication and multiculturalism. How many of these do you see everyday in your business?<\/h1>\n\n\n\n<p>Organizations are no more than the people within them. The people within an organization tend more and more to be diverse. A hub of <strong>culturally varied individuals.\u00a0\u00a0<\/strong><\/p>\n\n\n\n<p>This is great! <strong>Diversity and inclusion<\/strong> leads to innovative thinking, improved judgment, and a myriad of perspectives. But they come with their fair share of discrepancies. The key? <strong>Communication.\u00a0<\/strong><\/p>\n\n\n\n<p>Communication can be considered as one of the biggest challenges but also your biggest ally. As employees speak different languages and clients are spread all around the world, finding ways to <strong>communicate effectively<\/strong> and safely is top priority.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"678\" src=\"https:\/\/www.stillmantranslations.com\/wp-content\/uploads\/2022\/12\/kelly-sikkema-1_RZL8BGBM-unsplash-1-1024x678.jpg\" alt=\"multiculturalism; communication; bussines 2023\" class=\"wp-image-2762\" srcset=\"https:\/\/stillmantranslations.com\/wp-content\/uploads\/2022\/12\/kelly-sikkema-1_RZL8BGBM-unsplash-1-1024x678.jpg 1024w, https:\/\/stillmantranslations.com\/wp-content\/uploads\/2022\/12\/kelly-sikkema-1_RZL8BGBM-unsplash-1-300x199.jpg 300w, https:\/\/stillmantranslations.com\/wp-content\/uploads\/2022\/12\/kelly-sikkema-1_RZL8BGBM-unsplash-1-768x509.jpg 768w, https:\/\/stillmantranslations.com\/wp-content\/uploads\/2022\/12\/kelly-sikkema-1_RZL8BGBM-unsplash-1-1536x1017.jpg 1536w, https:\/\/stillmantranslations.com\/wp-content\/uploads\/2022\/12\/kelly-sikkema-1_RZL8BGBM-unsplash-1-2048x1356.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Photo by<a href=\"https:\/\/unsplash.com\/@kellysikkema?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText\" target=\"_blank\" rel=\"noreferrer noopener\"> Kelly Sikkema<\/a> on<a href=\"https:\/\/unsplash.com\/s\/photos\/checklist?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText\" target=\"_blank\" rel=\"noreferrer noopener\"> Unsplash<\/a>\u00a0<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Key cultural aspects<\/h3>\n\n\n\n<p><a href=\"https:\/\/www.researchgate.net\/publication\/309704146_Communication_as_a_challenge_in_multicultural_organization\" target=\"_blank\" rel=\"noreferrer noopener\">According to <\/a>Jens Allwood\u00a0\u00a0 culture\u00a0\u00a0 can\u00a0\u00a0 be\u00a0\u00a0 systematically distinguished into four key cultural aspects:\u00a0<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>On the basis of thought process: people who belong to&nbsp; similar&nbsp; cultures usually have&nbsp; similar thinking, set of beliefs, biases, emotional approaches and so on.&nbsp;&nbsp;<\/li>\n\n\n\n<li>On the basis of behavioral framework: people who share common attitudes and&nbsp; behaviors.&nbsp;<\/li>\n\n\n\n<li>On the basis of choice: groups with same choices or patterns of work, clothes, technologies, means to sustain life, etc.&nbsp;&nbsp;<\/li>\n\n\n\n<li>On natural trajectories:&nbsp;&nbsp; the&nbsp;&nbsp; old&nbsp;&nbsp; procedures&nbsp;&nbsp; and&nbsp;&nbsp; methodologies&nbsp;&nbsp; adopted&nbsp;&nbsp; by specific groups&nbsp; which&nbsp; are available&nbsp; in&nbsp;&nbsp; natural surroundings and&nbsp;&nbsp; are still&nbsp;&nbsp; in&nbsp; use.&nbsp;&nbsp;&nbsp;&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>All of these coexist, that\u2019s one variable too many to handle. So it\u2019s really not about handling, or withholding power. It\u2019s about laying bridges.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Ayellet Noff, Founder &amp; CEO of SlicedBrand, a global PR agency with an award winning team, <a href=\"https:\/\/www.forbes.com\/sites\/forbesagencycouncil\/2017\/03\/24\/how-multicultural-business-relationships-can-make-you-a-better-professional\/?sh=509fea1546c4\" target=\"_blank\" rel=\"noreferrer noopener\">explains this<\/a> first hand: \u201cAs someone who grew up in both the U.S. and Israel and now works with startups from and to many other countries, I understand the profound differences that can exist in <strong>cultural communication and businesses styles<\/strong>. I have learned that professionals from Europe or the U.S., for instance, need information delivered in a more formal style while Israelis are far more informal and direct\u201d.\u00a0<\/p>\n\n\n\n<p>Whether it\u2019s speaking to someone in their own language or speaking to someone in the <strong>cultural style<\/strong>, there is a unique value in <strong>crafting your message to suit the needs of your audience.<\/strong> Be it an internal audience, or external.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">New technologies and new ways of communication<\/h3>\n\n\n\n<p>So, our<strong> first takeaway<\/strong> is that there is an opportunity to gain insights about each culture, how they use new technologies and new ways of communication,<strong> <\/strong>and the way to reach them is through<strong> localized messages and multiple channels and formats of communication<\/strong>.\u00a0\u00a0<\/p>\n\n\n\n<p>This translates to: <strong>subtitles, voiceover, localized websites and multimedia campaigns<\/strong>, yes. But also, speaking to people from other countries in their language, and incorporating their insights into company policies, into behaviors, into key messages. There is much to learn, make sure you have the resources and will to listen.\u00a0\u00a0<\/p>\n\n\n\n<p>Also, a <strong>global network<\/strong> is a very valuable asset. But the time difference alone is a challenge.\u00a0 And demands so much versatility. At 4 a.m. you could be talking with a Chinese representative in a very direct and \u2018cut to the chase\u2019 meeting, and a few hours later keeping it polite with an English crowd.\u00a0\u00a0<\/p>\n\n\n\n<p>Make sure though, before writing your communications, that it is at least reviewed and commented on by someone from your intended audience. That you are the right person to be writing to a certain <strong>multicultural audience<\/strong> on whichever topic you chose. That you have considered <em>where<\/em> all audiences who might read your communication in order to choose the most fitting format.\u00a0<\/p>\n\n\n\n<p>This is the situation we people must endure, learn and adapt to. But when introducing a <strong>product in a new city<\/strong>, a similar process takes place. Some markets will quickly adopt you, but others will take time. You\u2019ll have to wedge your way in.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Market research<\/h3>\n\n\n\n<p>So our <strong>second takeaway<\/strong> is, when launching a new product, market research on multiculturalism, habits, and common expressions is key. It\u2019s similar to the first, but we shift the focus. There is an opportunity to grow, bond and reach more people in the first. That\u2019s more about empathy, and how it will <strong>translate to business.\u00a0\u00a0<\/strong><\/p>\n\n\n\n<p>Here, it\u2019s all business. Your product doesn\u2019t solve the same needs in other countries, cities or towns. Make sure you do your homework before moving on to implementing your strategy.\u00a0 Does your company reflect your audience? If it doesn\u2019t, how will you fix this? When you are trying to reach older people, you need to keep them in your organization and value what they can contribute. \u00a0In case you\u2019re going for Latin America, do you have someone with <strong>insights<\/strong>?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Be coherent and consistent<\/h3>\n\n\n\n<p>Therefore, our <strong>third takeaway<\/strong> is to be coherent and consistent.<strong> <\/strong>We can help you communicate, and we can bring on people from all kinds of backgrounds who will be understanding. But only you know your business. Make sure you\u2019ve considered all the previous points.\u00a0\u00a0<\/p>\n\n\n\n<p>Finally, the most powerful way to deal with any <strong>cultural difference<\/strong> is to hire curious people who believe in the benefit of teamwork, understanding and empathy, both for business and for life. So we will end this reflection with a<strong> final takeaway<\/strong> when it comes to communication: always give the benefit of the doubt and always assume you&#8217;ll be misunderstood.\u00a0\u00a0<\/p>\n\n\n\n<p>And work your way up from there. At Stillman, we can help.<\/p>\n\n\n\n<p><a href=\"https:\/\/stillmantranslations.com\/fr\/new-year-new-trends-whats-coming-in-the-language-expert-world-in-2023\/\">If you would like to learn more about this topic go to\u00a0\u201c<strong>New year, new trends. What\u2019s coming in the language expert world in 2023?<\/strong>\u201d.<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>We made a list of things we stand for when it comes to communication and multiculturalism. How many of these do you see everyday in your business? Organizations are no more than the people within them. The people within an organization tend more and more to be diverse. A hub of culturally varied individuals.\u00a0\u00a0 This [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2763,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[5,63,59,14],"tags":[],"class_list":["post-2761","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-communication","category-localization","category-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>2022 takeaways | Stillman Translations<\/title>\n<meta name=\"description\" content=\"We made a list of things we stand for when it comes to communication and multiculturalism. How many do you see everyday in your business?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/stillmantranslations.com\/fr\/importance-of-communication-and-multiculturalism-in-your-business\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"2022 takeaways | Stillman Translations\" \/>\n<meta property=\"og:description\" content=\"We made a list of things we stand for when it comes to communication and multiculturalism. How many do you see everyday in your business?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/stillmantranslations.com\/fr\/importance-of-communication-and-multiculturalism-in-your-business\/\" \/>\n<meta property=\"og:site_name\" content=\"Stillman Translations\" \/>\n<meta property=\"article:published_time\" content=\"2022-12-26T14:17:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/stillmantranslations.com\/wp-content\/uploads\/2022\/12\/ST-DIC-12-1-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1363\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"stillman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"stillman\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimation du temps de lecture\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/stillmantranslations.com\\\/importance-of-communication-and-multiculturalism-in-your-business\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/stillmantranslations.com\\\/importance-of-communication-and-multiculturalism-in-your-business\\\/\"},\"author\":{\"name\":\"stillman\",\"@id\":\"https:\\\/\\\/stillmantranslations.com\\\/fr\\\/#\\\/schema\\\/person\\\/5909a80c87b616792b3c6ec0a4dc04f4\"},\"headline\":\"2022 takeaways\",\"datePublished\":\"2022-12-26T14:17:54+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/stillmantranslations.com\\\/importance-of-communication-and-multiculturalism-in-your-business\\\/\"},\"wordCount\":968,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/stillmantranslations.com\\\/fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/stillmantranslations.com\\\/importance-of-communication-and-multiculturalism-in-your-business\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/stillmantranslations.com\\\/wp-content\\\/uploads\\\/2022\\\/12\\\/ST-DIC-12-1-scaled.jpg\",\"articleSection\":[\"Blog\",\"Communication\",\"Localization\",\"Marketing\"],\"inLanguage\":\"fr-CA\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/stillmantranslations.com\\\/importance-of-communication-and-multiculturalism-in-your-business\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/stillmantranslations.com\\\/importance-of-communication-and-multiculturalism-in-your-business\\\/\",\"url\":\"https:\\\/\\\/stillmantranslations.com\\\/importance-of-communication-and-multiculturalism-in-your-business\\\/\",\"name\":\"2022 takeaways | Stillman Translations\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/stillmantranslations.com\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/stillmantranslations.com\\\/importance-of-communication-and-multiculturalism-in-your-business\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/stillmantranslations.com\\\/importance-of-communication-and-multiculturalism-in-your-business\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/stillmantranslations.com\\\/wp-content\\\/uploads\\\/2022\\\/12\\\/ST-DIC-12-1-scaled.jpg\",\"datePublished\":\"2022-12-26T14:17:54+00:00\",\"description\":\"We made a list of things we stand for when it comes to communication and multiculturalism. 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