Where and how is business taking place? We\u2019ve got some numbers<\/a> to at least start searching: <\/p>\n\n\n\n This all leads to the obvious conclusion that we need to personalize our touchpoint<\/strong> with potential clients. Be it B2B, B2C or any kind at all. If business happens online, it needs to be localized, accessible, available<\/strong> in more than one language or more than one format.\u00a0 A McKinsey & Company study<\/a> of B2B buyers<\/strong> found that most are looking for personalized buying experiences, and they would, without much hesitation, move their business if they don\u2019t get it.\u00a0\u00a0<\/p>\n\n\n\n For a journey to be seamless, it has to be targeted. Thought with a buyer persona in mind. There isn\u2019t a one fits all solution any more. This includes mobile apps, websites, social media platforms, and marketplaces<\/strong>. According to Gartner<\/a>, 46% of your buyers already use social media when researching solutions, so embrace multimedia campaigns, adapted to each country, culture, language, preference, to reach and engage new clients.\u00a0<\/p>\n\n\n\n If these numbers aren\u2019t convincing enough, there\u2019s more<\/a>. <\/p>\n\n\n\n IT SOUNDS LIKE A LOT OF WORK\u00a0<\/strong><\/p>\n\n\n\n It does. But this doesn\u2019t mean you need people all the time interacting, being present 24\/\/7. But you have alternatives, such as chatbots. Language experts can translate<\/strong> your script to so many languages, to at least give all the core information to users, make the lead interested, and hire an interpreter<\/strong> only when there is a promising meet in sight.\u00a0<\/p>\n\n\n\n Technology powered by artificial intelligence (AI) is bound to have more and more of an impact in following years. It exponentially increases the efficiency and efficacy of communications<\/strong>, allowing you to put your focus on how to personalize and add value.\u00a0\u00a0\u00a0<\/p>\n\n\n\n Also, by subtitling and allowing for voiceover in a variety of languages, you can make the most of, for example, YouTube videos. Or why not, simply connect with influencers in your target market. <\/p>\n\n\n\n Video content marketing is one trend that is bound to survive in the long run. And it thrives on niche influencers who have a loyal audience, something B2B marketing needs<\/strong>. They have more power to convince and a large number of subscribers. There is always an interpreter at hand to video call, phone call or translate via any written platform. And rewards are high.<\/p>\n\n\n\n Still, sealing a deal is a personal matter. An important distinguishing feature of business-to-business markets<\/strong> is the importance of the personal relationship. Trust makes for a long lasting relationship. All business is personal. And all businesses are run by people.\u00a0<\/p>\n\n\n\n The deeper into the sales funnel<\/strong>, the more negotiations are on first-name terms, with some inside jokes already developed and reputation at stake.\u00a0 The trick is, these codes are not universally shared. Emerging markets such as China and Russia for example have little culture of free information. So you\u2019ll need someone who can handle the tensions, styles and conversational dynamics to arrive at better results.\u00a0\u00a0<\/p>\n\n\n\n Is it a challenge? Yes. But one that can easily be tackled with a good team, effective communication<\/strong>, a product or service you trust, and a Stillman language expert by your side.<\/p>\n\n\n\n <\/p>\n\n\n\n If you would like to learn more about this topic go to\u00a0 Some B2B advice for effective communication Business to business negotiations and targeting are, in some ways, the same as business to consumer. At least in the sense that we are always, always talking to people. Just because our end game is a partnership with other companies, to find service providers or merge, it doesn\u2019t mean […]<\/p>\n","protected":false},"author":1,"featured_media":2744,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[5,11,63,14],"tags":[],"class_list":["post-2742","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-business","category-communication","category-marketing"],"acf":[],"yoast_head":"\n\n
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![\"Business](\"https:\/\/www.stillmantranslations.com\/wp-content\/uploads\/2022\/12\/microsoft-edge-_eCnLJWQXMg-unsplash.jpg\")
<\/figure>\n\n\n\nFACE TO FACE<\/strong><\/h3>\n\n\n\n
<\/a>Customer engagement, Project Managers and Worldwide Digital Experiences.<\/a><\/p>","protected":false},"excerpt":{"rendered":"