{"id":2473,"date":"2022-07-26T13:07:53","date_gmt":"2022-07-26T16:07:53","guid":{"rendered":"http:\/\/www.stillmantranslations.com\/?p=2473"},"modified":"2022-07-26T13:07:55","modified_gmt":"2022-07-26T16:07:55","slug":"the-voice-behind-the-accent-what-does-equalizing-how-we-speak-mean","status":"publish","type":"post","link":"https:\/\/stillmantranslations.com\/fr\/the-voice-behind-the-accent-what-does-equalizing-how-we-speak-mean\/","title":{"rendered":"The voice behind the accent: what does equalizing how we speak mean?"},"content":{"rendered":"

What if people in call centers all spoke like you?<\/h2>\n\n\n\n

The term \u201cLinguistic Profiling\u201d<\/strong> or \u201cAccent Discrimination<\/strong>\u201d describes the judgment people face because of their manner of speaking.<\/strong> You may think by now we were over making assumptions based on race,<\/strong> color, or any other arbitrary category. But according to a study on the topic <\/a>by Professor John Baugh in St. Louis, people screened diverse sounding dialect<\/strong> candidates through the phone. They lost their chance to be employed because of their voice. <\/p>\n\n\n\n

Over the phone,<\/strong> snap judgments are not uncommon at all. That is how movies like \u201cSorry to bother you<\/a>\u201d are born. With gags about how black people at call centers<\/strong> needed a \u201cwhite voice\u201d to succeed. Or how three students launched a voice-equalizing app<\/strong> after a friend got fired because of his over the phone accent. <\/strong><\/p>\n\n\n\n

Today Sanas<\/strong>, as they named the start-up, is testing out artificial intelligence-powered software<\/strong> that changes people’s accents in real-time. <\/strong>This means a call center<\/strong> worker in the Philippines, for example, could sound like someone from Kansas.  <\/p>\n\n\n\n

But what are the implications of this? <\/p>\n\n\n\n

More about Sanas and linguistic profiling  <\/h3>\n\n\n\n

To the three Stanford students, it didn’t make sense. Their friend was fluent in English and Spanish, extremely and an excellent professional in his field.  <\/p>\n\n\n\n

Why hadn’t he been able to hold down a call center job?<\/strong> <\/p>\n\n\n\n

His accent made it hard for many customers. Some even insulted him because of the way he spoke. <\/p>\n\n\n\n

The three were familiar with the topic, though. “We all come from international backgrounds. We’ve seen firsthand how people treat you differently because of the way you speak,” explained<\/a> Serebryakov, the CEO, in an interview. “It’s heartbreaking sometimes.” <\/p>\n\n\n\n

With artificial intelligence-powered software,<\/strong> they decided to eliminate miscommunication<\/strong> by changing people’s accents in real-time. The company’s website talks about “Speech, Reimagined.” <\/strong><\/p>\n\n\n\n

\"\"
Photo by Petr Mach\u00e1\u010dek<\/a> on Unsplash<\/a><\/figcaption><\/figure>\n\n\n\n

A practical approach that reduces costs <\/h3>\n\n\n\n

People make assumptions when they hear foreign accents.<\/strong> To them, to their parents, it meant noticing how someone would suddenly speak a little louder. Even change their behavior. <\/p>\n\n\n\n

Then again, the very idea of re-learning how to pronounce words<\/strong> is exhausting. And sometimes not a completely achievable goal. Not to mention, most people are not ashamed of where they come from, but they would like for things to be easier in some crucial spaces. Like work. Or healthcare.  <\/p>\n\n\n\n

Why not let technology do that for you? For Sanas, it meant no more accent reduction training.<\/strong> Nearly instantaneous understanding between parts. For P\u00e9rez, CFO, it could play a game changing role in patient\/doctor communication.<\/strong> Even Google Home or Alexa are not great at accents. In 2018, a Washington Post investigation found that voice assistants like Alexa and Google are 30% more likely to inaccurately interpret non-native accents. <\/strong>What if they could make communication easy and free from friction for everyone? What if people could speak confidently no matter where they are? <\/p>\n\n\n\n

\u201cAs an immigrant from Turkey, I\u2019ve always felt that getting rid of the accent barrier <\/strong>was a critical next step for a more fair and prosperous world,\u201d said Baris Akis<\/a>, president and co-founder, of Human Capital. \u201cIt\u2019s been amazing to partner with a team that\u2019s so mission driven and pushing the edge of speech technology to make that a reality.\u201d <\/p>\n\n\n\n

What about reducing biases and discrimination?  <\/h3>\n\n\n\n

This heartwarming, cheery innovation has its B-side to it. The very core of the problem is not miscommunication, but the underlying accent discrimination<\/strong> that lives rent free in our conscious and unconscious. If we cover up the symptom, what do we do about our biases? <\/p>\n\n\n\n

A New York-based HR consultancy examined allegations of accent discrimination<\/a> at a global non-profit organization. An Ethiopian-accented staff member had reported his English had excluded him from meetings, made him self-conscious, and had forced him to relegate to the chat feature. A man who had clearly been hired because he was capable of doing his job and making himself understood.  <\/p>\n\n\n\n

Linguistic discrimination<\/strong> isn\u2019t even intentional many times. Certain forms of English are by default holders of fewer benefits. Judgments are sometimes unconscious and have almost no relation to the actual communication skill. <\/strong>\u201cWhen English is spoken by some Europeans, including for example French-, German-, Italian-accented English, they can be considered really cute, sophisticated, stylish and so forth,\u201d explains Sender Dovchin<\/a>, a sociolinguist at Curtin University in Perth, Australia. But, she adds, English is spoken by Asians, Africans or Middle Easterners may be viewed as challenging and unpleasant. <\/p>\n\n\n\n

Suresh Canagarajah, a linguist at Pennsylvania State University, US, says that<\/a> given how transnational work has become, we all need to get better at communicating with people speaking all kinds of English. \u201cYou can\u2019t afford to say \u2018I don\u2019t understand Chinglish or I don\u2019t understand Indian English\u2019, because you’re going to lose out on that market.\u201d <\/p>\n\n\n\n

With greater exposure comes better understanding. Overall, everyone can become more aware of language-related biases.<\/strong> \u201cEliminating\u201d accents won\u2019t deactivate any biases.  <\/p>\n\n\n\n

Real Case Scenarios <\/h3>\n\n\n\n

Heather Hansen is a Singapore-based American communications advisor and accent modification specialist.<\/strong> Her company lives out of speech enhancement services geared to professionals who feel hindered by thick foreign accents. \u201cAccent neutralization\u201d <\/strong>is one of the popular courses. Surprisingly, she believes native English speakers are the ones who should start welcoming a range of accents. Number wise, it makes more sense. And it would be more considerate. In one call center in the Philippines, workers were introduced to 35 different English accents,<\/strong> as the BBC reports<\/a>. <\/p>\n\n\n\n

She saw first hand how accents eroded people\u2019s self-esteem and prevented them from speaking their minds. Even in the most accomplished professionals in the top tiers of leadership. Which makes you want to stand in line with Sanas. While we fix things, there are many people suffering the consequences of this.  <\/p>\n\n\n\n

France set a positive example in 2020 when it passed a ground-breaking law<\/a> banning what French sociolinguist Philippe Blanchet terms \u201cglottophobie\u201d, racism based on regional or foreign accent.<\/strong> The new law set a maximum penalty of three years\u2019 imprisonment and a \u20ac45,000 fine. <\/p>\n\n\n\n

Plurilingualism and linguistic plurality<\/strong> is a sign of vitality and richness. At Stillman,<\/strong> we believe that. Glotophobia<\/strong> denies this incredible diversity. The rejection of an accent is the rejection of a person. Hansen describes it wonderfully when she says the key when miscommunications happen, is a mind shift from frustration to curiosity.  <\/p>\n\n\n\n

If you need language experts, <\/strong>we have people from all around the world that could be the perfect fit for your project. Contact us. <\/p>","protected":false},"excerpt":{"rendered":"

What if people in call centers all spoke like you? The term \u201cLinguistic Profiling\u201d or \u201cAccent Discrimination\u201d describes the judgment people face because of their manner of speaking. You may think by now we were over making assumptions based on race, color, or any other arbitrary category. But according to a study on the topic by Professor […]<\/p>\n","protected":false},"author":1,"featured_media":2475,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[5,63],"tags":[],"class_list":["post-2473","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-communication"],"acf":[],"yoast_head":"\nThe voice behind the accent: what does equalizing how we speak mean? | Stillman Translations<\/title>\n<meta name=\"description\" content=\"What does equalizing how we speak mean? 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The term \u201cLinguistic Profiling\u201d or \u201cAccent Discrimination\u201d describes the judgment people face because of their manner of speaking. You may think by now we were over making assumptions based on race, color, or any other arbitrary category. But according to a study on the topic by Professor…","_links":{"self":[{"href":"https:\/\/stillmantranslations.com\/fr\/wp-json\/wp\/v2\/posts\/2473","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/stillmantranslations.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/stillmantranslations.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/stillmantranslations.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/stillmantranslations.com\/fr\/wp-json\/wp\/v2\/comments?post=2473"}],"version-history":[{"count":0,"href":"https:\/\/stillmantranslations.com\/fr\/wp-json\/wp\/v2\/posts\/2473\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/stillmantranslations.com\/fr\/wp-json\/wp\/v2\/media\/2475"}],"wp:attachment":[{"href":"https:\/\/stillmantranslations.com\/fr\/wp-json\/wp\/v2\/media?parent=2473"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/stillmantranslations.com\/fr\/wp-json\/wp\/v2\/categories?post=2473"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/stillmantranslations.com\/fr\/wp-json\/wp\/v2\/tags?post=2473"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}