{"id":2427,"date":"2022-07-06T14:50:04","date_gmt":"2022-07-06T17:50:04","guid":{"rendered":"http:\/\/www.stillmantranslations.com\/?p=2427"},"modified":"2022-07-06T14:50:06","modified_gmt":"2022-07-06T17:50:06","slug":"quality-multilingual-customer-support-without-going-crazy","status":"publish","type":"post","link":"https:\/\/stillmantranslations.com\/fr\/quality-multilingual-customer-support-without-going-crazy\/","title":{"rendered":"QUALITY MULTILINGUAL CUSTOMER SUPPORT, WITHOUT GOING CRAZY"},"content":{"rendered":"

Target audience or not. Big buyer or not. We all deserve quality customer support<\/em> <\/h2>\n\n\n\n

It\u2019s not easy. English is so widespread it seems like enough. We narrow our target to \u201cEnglish proficient\u201d<\/strong> people. But what if there were ways to go around it? Why limit ourselves?  <\/p>\n\n\n\n

Website localization<\/strong> makes us accessible to new countries and audiences. And website localization could be our first step toward multilingual customer support.<\/strong> There are several stepping stones before having to actually hire a team of native speakers.<\/strong> It doesn\u2019t have to be overwhelming and expensive.<\/strong> <\/p>\n\n\n\n

WHY CONSIDER IT <\/h3>\n\n\n\n

Finding localized websites<\/strong> is not uncommon today. The benefits and potential revenue<\/strong> derived from it have become clear as day.  <\/p>\n\n\n\n

– It gives you a competitive advantage:<\/strong> it allows you to address a larger audience and differentiate yourself. <\/p>\n\n\n\n

– It improves the user\u2019s experience:<\/strong> when you speak in your audience\u2019s own language, you generate a much better UX. Your potential customers will feel more comfortable and take an interest in your products or services. <\/p>\n\n\n\n

– It achieves better SEO results:<\/strong> when a website transforms its content considering other target audiences, the keywords, and SEO structure change and improves its ranking in international markets. <\/p>\n\n\n\n

But then leads and customers<\/strong> are not just sales, but people. And people have doubts, questions, and needs. And there, most companies struggle to envision how to execute customer support. <\/strong><\/p>\n\n\n\n

A recent survey<\/a> found that 67% of customers reported they would switch brands due to a poor customer experience.<\/strong> It\u2019s no surprise then that Intercom found that 70% of their end users felt more loyal to businesses that offered customer support in their native language<\/strong> and that 29% percent of businesses lost clients because they didn\u2019t offer multilingual customer support. <\/strong><\/p>\n\n\n\n

\"\"
Photo by Charanjeet Dhiman<\/a> on Unsplash<\/a><\/figcaption><\/figure>\n\n\n\n

STARTING SMALL: LOCALIZATION, VIDEOS, AND FAQS <\/h3>\n\n\n\n

In the U.S, there are 67.3 million residents who speak a language other than English<\/strong> at home. Multilingual customer support<\/strong> means making sure that all of your customers, regardless of preferred language,<\/strong> culture, or location, are able to get the most out of your products and services.<\/strong> <\/p>\n\n\n\n

A possible and efficient solution to multilingual customer support<\/strong> is to localize Frequently Asked Question<\/strong> (FAQ) pages. It\u2019s smart to get ahead of the most commonly asked questions, save a lot of time, and give users an awesome experience because you saved them the back and forth of contacting support and it\u2019s lots of money saved on live support services. <\/strong><\/p>\n\n\n\n

Once this is done, audiovisual material<\/strong> is a great second step. According to recent research<\/a>, online videos make up more than 82% of all consumer internet traffic,<\/strong> fifteen times more than in 2017. So tutorials, interviews, reviews, testimonials, and recorded events can be very eye opening. And by dubbing or providing subtitle <\/strong>alternatives, you reduce the strain on customer support agents. <\/strong><\/p>\n\n\n\n

Also, if prevention is not enough, and your product simply tends to receive questions, then email support <\/strong>can be the next best alternative. Phone support is expensive and creates long wait times. But email (providing you are quick to respond) is a more than adequate platform that is compatible with plenty of translation integrations.<\/strong>  <\/p>\n\n\n\n

CHATBOTS  <\/h3>\n\n\n\n

Chatbots are a more tech and quick way to address questions. You can upload a set of standardized most frequent Q&A\u2019s to only derive to an actual human if absolutely necessary. They are 24\/7, less expensive than live customer support, easy to evolve, and feel more human and immediate to clients. <\/p>\n\n\n\n

OVER THE PHONE <\/h3>\n\n\n\n

The main benefit of Over-the-Phone Interpretation<\/strong> is that it instantly gives access to on-demand interpreters.<\/strong> It\u2019s important to avoid long waits in line. And it\u2019s more expensive than the previous automated options. But it\u2019s still cost-effective<\/strong> in relation to in-house resources. And a clear upgrade for speakers of other languages. <\/strong> <\/p>\n\n\n\n

WHAT NOW? <\/h3>\n\n\n\n

Mull over what the best option for you might be. How many languages do you need? How digital native is your audience? Where are you looking to expand? Which of these resources solve best?  <\/p>\n\n\n\n

And after you\u2019ve put all this on the table, maybe call our language experts. <\/strong>We can help you out.  <\/p>","protected":false},"excerpt":{"rendered":"

Target audience or not. Big buyer or not. We all deserve quality customer support  It\u2019s not easy. English is so widespread it seems like enough. We narrow our target to \u201cEnglish proficient\u201d people. But what if there were ways to go around it? Why limit ourselves?   Website localization makes us accessible to new countries and […]<\/p>\n","protected":false},"author":1,"featured_media":2428,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[5,59],"tags":[],"class_list":["post-2427","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-localization"],"acf":[],"yoast_head":"\nQUALITY MULTILINGUAL CUSTOMER SUPPORT, WITHOUT GOING CRAZY | Stillman Translations<\/title>\n<meta name=\"description\" content=\"Target audience or not. Big buyer or not. 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