{"id":2104,"date":"2021-12-20T16:57:53","date_gmt":"2021-12-20T19:57:53","guid":{"rendered":"http:\/\/www.stillmantranslations.com\/?p=2104"},"modified":"2021-12-20T16:57:56","modified_gmt":"2021-12-20T19:57:56","slug":"christmas-holidays","status":"publish","type":"post","link":"https:\/\/stillmantranslations.com\/fr\/christmas-holidays\/","title":{"rendered":"X-Mas frenzy: make the most out of your marketing material"},"content":{"rendered":"

<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Photo by <\/a>Ben White<\/a> on <\/a>Unsplash<\/a> <\/p>\n\n\n\n

Christmas holidays are almost in, and there is no way you haven\u2019t noticed. Green and red flood the supermarket aisles and front porches. Santa displays himself in all kinds of\u00a0brands, colors, and outfits. But is it the same everywhere? Is\u00a0Christmas\u00a0something to\u00a0localize? Should your supermarket ad be the same in every country? Should your TV or online\u00a0Christmas special be translated\u00a0word by word? Or should there be some variations to have a greater impact?\u00a0<\/p>\n\n\n\n

Even inside the US, there are\u00a0holiday differences\u00a0to take into account when\u00a0adapting your\u00a0marketing material. This article explores a few sides of the American\u00a0X-mass frenzy.\u00a0Get to know\u00a0differences around the globe\u00a0to make the most of your\u00a0marketing strategy. All you need is some help with\u00a0translation, localization, and more.\u00a0<\/p>\n\n\n\n

X-MAS SPECIALS\u00a0<\/h3>\n\n\n\n

The skeletons walk back into the closet as November white and shine its snowy way in. All our favorites air again on TV, cinemas, and streaming. Christmas miracles happen one after the other in\u00a0seasonal marathons\u00a0that keep you cozy on the couch.\u00a0\u00a0<\/p>\n\n\n\n

Christmas specials are a mostly American subgenre that became very popular. Usually with one-shot episodes dedicated to the time of the year. Some of them, yes, depicts what the holiday specifically celebrates. But most today are secular in order to appeal to as wide an audience as possible. The \u201ctrue meaning of Christmas\u201d replaced the religious aspect. We now focus on family, generosity, caring, and friendship. And the importance of preserving hope, which is why many times Christmas must be \u201csaved\u201d.\u00a0<\/p>\n\n\n\n

Disney stood out with \u201cFrom All of Us to All of You<\/a>\u201d, in 1958. Cartoon footage of Jiminy Cricket linking winter-themed cuts from Classic Disney Shorts. Ever since, it has been\u00a0updated and retitled\u00a0not only here, but also in places like the UK, Scandinavia, and Sweden.\u00a0<\/p>\n\n\n\n

Translating, interpreting, and localizing\u00a0can lead to unexpected success stories. Even more, today, with the speed and reach provided by the internet. We can test small capsules of content and see how they work out before doing heavier, more complex\u00a0dubbing\u00a0operations. If you need\u00a0voice-over interpreters or screenplay language adaptations, we can help you take Christmas even to the most far away chimneys.\u00a0<\/p>\n\n\n\n

HOLIDAY FOOD AROUND THE WORLD\u00a0<\/strong>\u00a0<\/h3>\n\n\n\n

The United States of America has a\u00a0multicultural\u00a0nature. That means traditions from all over coexist side by side and blend in with pre-existing customs. Some are similar to ones in the UK, France, Italy, The Netherlands, Mexico, and even Poland.\u00a0<\/p>\n\n\n\n

This is reflected in,\u00a0for example, food<\/a>. A traditional meal for Western European families is turkey or ham with cranberry sauce. While Eastern Europe favors kielbasa (a Polish sausage), cabbage dishes, and soups. And, let\u2019s say, Italian families will many times prefer lasagne. This is important because of the\u00a0emotional attachment\u00a0implied.\u00a0That\u00a0<\/em>makes you crave Eggnog and gingerbread cookies only once a year.\u00a0\u00a0\u00a0\u00a0<\/p>\n\n\n\n

These are things to take into account when preparing ads, flyers, multimedia campaigns, packaging. Who is your audience? What are they emotionally attached to? How much of this should be reflected in your\u00a0marketing content? This is what localization and adaptation\u00a0are all about.\u00a0\u00a0<\/p>\n\n\n\n

DIFFERENT TRADITIONS AND RELIGIONS TO REPRESENT<\/strong>\u00a0<\/h3>\n\n\n\n

Many symbols come to play during festivities. Luminarias in the Southwest, Las Posadas for Mexicans and some Central Americans. Be it the re-enactment of Mary and Joseph\u2019s Odyssey, the Swedish St. Lucia festivals, or Puerto Rican Parrandas, they\u2019re all important enough for the federal courts to have upheld its status as a\u00a0legal holiday<\/a>. As one court reasoned, \u201cThe government is doing no more than recognizing the\u00a0cultural significance\u00a0of the holiday.\u201d\u00a0<\/p>\n\n\n\n

At the same time, an undeniable modern, commercialized Christmas\u00a0emerged starting in the 19th century. Today, seasonal \u201cChristmas shopping\u201d has economic importance. And Americans will mail some\u00a016.6 billion<\/a>\u00a0Christmas cards, letters, and packages over the holidays. Secular, religious, or humorous, your brand or product should be present. No one can escape Christmas, so the decision is more about what role do you want to play and how many people do you want to reach?\u00a0<\/p>\n\n\n\n

And again, you can go big and far from home. Think out of our box and all the way to China, to a little city over an hour away on the bullet train south of Shanghai, Yiwu. Nearly two-thirds<\/a> of the Christmas decorations consumed worldwide are made. Between September 2016 and this past August, the workshops and factories surrounding the city churned out $3 billion worth of Christmas products, according to monthly tallies from Hangzhou Customs. <\/p>\n\n\n\n

The Holiday spirit is everywhere, and any industry has a window of opportunities if they pay attention. Don\u2019t let\u00a0language\u00a0be a barrier, we have all the\u00a0interpreters and language professionals\u00a0you need to be a part of a Posada, make new business alliances in China, or adapt to the lexical system used in the Southwest.\u00a0\u00a0<\/p>\n\n\n\n

DECORATION, SEASONS, AND MORE<\/strong>\u00a0<\/h3>\n\n\n\n

As we can see, Christmas may seem standard, but it has many possible outcomes. Is it summer in your target country? Does it snow there? Are there any myths, legends, or traditions that resurface every December?\u00a0<\/p>\n\n\n\n

Ukraine has cobwebbed holiday trees<\/a>, Finland receives the \u201cChristmas goat\u201d<\/a>, who over the centuries morphed into a human being, in Russia Winter arrives in person with \u201cFather Frost ” who freezes the whole country with his magic wand.  <\/p>\n\n\n\n

The best you can do is do your research, be specific about your\u00a0target audience,\u00a0and from there on, adapt your\u00a0marketing material. This will make it easier for you to:\u00a0<\/p>\n\n\n\n

#1. Decide on the target languages <\/p>\n\n\n\n

#2. Keep track of what you are translating <\/p>\n\n\n\n

#3. Understand what type of services you\u2019ll need to decide what and what not to outsource <\/p>\n\n\n\n

#4. Create a stronger bond with your audience  <\/p>\n\n\n\n

Does all of this trigger any holiday campaign ideas? Contact our\u00a0language professionals at STILLMAN<\/a>\u00a0to help you out with anything you need during this festive frenzy.\u00a0\u00a0<\/p>","protected":false},"excerpt":{"rendered":"

Photo by Ben White on Unsplash  Christmas holidays are almost in, and there is no way you haven\u2019t noticed. Green and red flood the supermarket aisles and front porches. Santa displays himself in all kinds of\u00a0brands, colors, and outfits. But is it the same everywhere? Is\u00a0Christmas\u00a0something to\u00a0localize? Should your supermarket ad be the same in every country? Should […]<\/p>\n","protected":false},"author":1,"featured_media":2106,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[5],"tags":[],"class_list":["post-2104","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"\nX-Mas frenzy: make the most out of your marketing material | Stillman Translations<\/title>\n<meta name=\"description\" content=\"Christmas holidays are almost in, and there is no way you haven\u2019t noticed. 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Green and red flood the supermarket aisles and front porches. Santa displays himself in all kinds of\u00a0brands, colors, and outfits. But is it the same everywhere? Is\u00a0Christmas\u00a0something to\u00a0localize? Should your supermarket ad be the same in every country? Should…","_links":{"self":[{"href":"https:\/\/stillmantranslations.com\/fr\/wp-json\/wp\/v2\/posts\/2104","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/stillmantranslations.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/stillmantranslations.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/stillmantranslations.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/stillmantranslations.com\/fr\/wp-json\/wp\/v2\/comments?post=2104"}],"version-history":[{"count":0,"href":"https:\/\/stillmantranslations.com\/fr\/wp-json\/wp\/v2\/posts\/2104\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/stillmantranslations.com\/fr\/wp-json\/wp\/v2\/media\/2106"}],"wp:attachment":[{"href":"https:\/\/stillmantranslations.com\/fr\/wp-json\/wp\/v2\/media?parent=2104"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/stillmantranslations.com\/fr\/wp-json\/wp\/v2\/categories?post=2104"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/stillmantranslations.com\/fr\/wp-json\/wp\/v2\/tags?post=2104"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}