{"id":2022,"date":"2021-10-14T11:41:23","date_gmt":"2021-10-14T14:41:23","guid":{"rendered":"http:\/\/www.stillmantranslations.com\/?p=2022"},"modified":"2021-10-14T11:41:56","modified_gmt":"2021-10-14T14:41:56","slug":"how-to-choose-the-perfect-voice-for-each-project","status":"publish","type":"post","link":"https:\/\/stillmantranslations.com\/fr\/how-to-choose-the-perfect-voice-for-each-project\/","title":{"rendered":"How to choose the perfect voice for each project"},"content":{"rendered":"

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Photo by Jason Rosewell<\/a> on Unsplash<\/a> <\/p>\n\n\n\n

The marketing materials and brand identity traits we usually work on are without audio. Slogans, names, taglines, the chosen color palette, graphic design, articles. There is so much to work on.\u202f <\/p>\n\n\n\n

But there comes a time where you may bump into a project that needs a voice. And what can make it even more difficult: a voice in different languages.\u202f <\/p>\n\n\n\n

TYPICAL SCENARIOS WHEN A VOICE IS NEEDED<\/strong>\u00a0<\/h2>\n\n\n\n

There are plenty. You want to make sure that the voices you choose represent your company image. And that they have the versatility to represent different scenarios. Which may require different voices. <\/p>\n\n\n\n

Voice casting sometimes sounds like something beyond your scope, but it\u2019s very near.\u202f <\/p>\n\n\n\n

For example, the video game industry is one of the largest industries in the world. With so much attention and popularity, they have created an enormous pool of opportunities for voice actors, and it makes sense. Video games often require large amounts of effort: the main characters get hit, fire at each other, talk, shout, and it needs to be fun, or scary, or adequate for the storyline to be credible. <\/p>\n\n\n\n

Or think about how audiobooks have grown to become one of the most popular forms of entertainment. The person who is chosen to record the book reading will have a definite impact on its reception. You can ruin a book by selecting an inappropriate voice. Or make it stand out amongst others. <\/p>\n\n\n\n

And there are so many more cases and categories<\/a>. There\u2019s voice-over narration in documentaries, animated videos, corporate videos, tutorials, commercials. So what should you look for when deciding on your voice, regardless of the category? <\/p>\n\n\n\n

WHAT TO LOOK FOR IN\u00a0VOICE CASTINGS\u202f<\/strong>\u00a0<\/h2>\n\n\n\n

The perception of the human voice is highly subjective and contextually and culturally nuanced. Yes. And numbers don\u2019t necessarily tilt the scale one way or another.\u202f <\/p>\n\n\n\n

For example, should you go with a male or female voice? Generically speaking, it\u2019s inconclusive. In a poll of 2,200 US adults by Adweek and Harris Interactive<\/a>, it was found that 46% believed that a female voice was more soothing, whereas 48% found a male voice to be more authoritative.\u202f <\/p>\n\n\n\n

What to do? Go back to your roots and community: what characteristics or qualities define your brand identity? Who is your audience? What do you want to convey? <\/p>\n\n\n\n

Subjectivities aside, there are<\/em> specific traits <\/a>to look for in a voice, such as\u202fvolume, pace, pitch, rate, rhythm, fluency, articulation, pronunciation, enunciation, tone, to name a few. And the combination of these will decant in a raspier, throaty, funny voice. Or a high-pitched, clear, clean voice. <\/p>\n\n\n\n

These qualities set the mood and create meaning. What you will want is someone with: <\/p>\n\n\n\n