{"id":1541,"date":"2021-06-10T20:14:40","date_gmt":"2021-06-10T23:14:40","guid":{"rendered":"http:\/\/www.stillmantranslations.com\/?p=1541"},"modified":"2021-07-12T13:20:40","modified_gmt":"2021-07-12T16:20:40","slug":"why-is-it-important-to-localize-financial-apps","status":"publish","type":"post","link":"https:\/\/stillmantranslations.com\/fr\/why-is-it-important-to-localize-financial-apps\/","title":{"rendered":"Why is it important to localize financial apps?"},"content":{"rendered":"

The COVID-19 pandemic has definitely transformed the way we know business. The way we interact with others has changed significantly, as well as the way we make our purchasing decisions. As more companies try to expand their businesses in the global market, the need to translate or localize their content and platforms increases.<\/p>\n\n\n\n

As new devices, tools and apps are developed on a daily basis, businesses that want to cross linguistic borders need to be at the top of the game to become more competitive.<\/p>\n\n\n\n

Banking and finance industries are no exception. There are some pretty strict standards when it comes to dealing with anything related to numbers and money. Within the translation industry the best way to ensure quality is to work with certified translators who are subject matter experts. Also, Artificial Intelligence and Machine Translation can help to improve the translation procedure to ensure accuracy and avoid misunderstandings. But let’s see why localizing financial apps is so important nowadays…<\/p>\n\n\n\n

Why banks should localize online financial apps<\/h2>\n\n\n\n

The global pandemic has increased the use of mobile devices. More and more users around the world are turning to banking apps to keep their money under control, causing the industry to expand rapidly. Financial technology, or fintech, has revolutionized the banking landscape. We can now access our bank accounts from anywhere in the world, within seconds.<\/p>\n\n\n\n

According to BuiltIn<\/a>, \u201cmany traditional banks are supporters and adopters of the technology, actively investing in, acquiring or partnering with fintech startups because it is easier to give digitally-minded customers what they want, while also moving the industry forward and staying relevant.\u201d<\/p>\n\n\n\n

But what about language? Within machine learning algorithms, blockchain and data science we shouldn’t miss the importance of language and cultural background. It\u2019s not the same to make a banking app more user friendly to an American public than to a Latin one. And more importantly, each region has its own language usages. Vocabulary, grammar, syntax and idioms change tremendously from one country to another, which can really determine whether a message is well understood or it isn\u2019t.<\/p>\n\n\n\n

Why localization matters in app development<\/h2>\n\n\n\n

An article published by DataProt<\/a> shows us some key mobile banking statistics:<\/p>\n\n\n\n