{"id":1522,"date":"2021-05-26T15:05:28","date_gmt":"2021-05-26T18:05:28","guid":{"rendered":"http:\/\/www.stillmantranslations.com\/?p=1522"},"modified":"2021-05-27T14:44:04","modified_gmt":"2021-05-27T17:44:04","slug":"internationalization","status":"publish","type":"post","link":"https:\/\/stillmantranslations.com\/fr\/internationalization\/","title":{"rendered":"Internationalization: Boundless business"},"content":{"rendered":"<p>International business has a very wide scope. Basically, it refers to a cross-border transaction of anything that has a value,&nbsp;such as goods, technology, knowledge, or&nbsp;even&nbsp;services like banking, insurance, design, etc.&nbsp;&nbsp;<\/p>\n\n\n\n<p>With this in mind, internationalization is a business strategy that involves making products and services as adaptable as possible to easily enter different national markets.&nbsp;<strong>Therefore, language&nbsp;has a critical impact&nbsp;on internationalization.<\/strong>&nbsp;<\/p>\n\n\n\n<p>In this article, you will find some key&nbsp;elements&nbsp;to consider if your company is opening&nbsp;up&nbsp;to new markets,&nbsp;so your company can provide&nbsp;better products and services for people around&nbsp;the globe.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Design for internationalization<\/strong>&nbsp;<\/h2>\n\n\n\n<p>It all starts with evaluating and selecting potential foreign markets.&nbsp;Psychic&nbsp;distance&nbsp;will&nbsp;probably be a key factor in expansion patterns and organizational performance.&nbsp;&nbsp;<\/p>\n\n\n\n<p>After you have chosen your target market, from a language point of view, you will have to consider cultural factors, idioms, and expressions.&nbsp;Design&nbsp;and language will have to work hand in hand, whether it&nbsp;comes&nbsp;to the translation of websites, labels, or marketing materials.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Take into consideration the results of the 2020 Web Globalization Report Card, according to&nbsp;which, the average number of languages supported by the world&#8217;s leading global brands is 33 languages. This is amazing! And the numbers show there are signs of growth of multilingual websites across most industries.&nbsp;<\/p>\n\n\n\n<p>In light of this, here are some tips you should consider:&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. Having enough space<\/strong>&nbsp;<\/h3>\n\n\n\n<p>The most common internationalization problem is not having enough space for translations. Think of the label \u201cNew!\u201d for example. In English, it\u2019s&nbsp;four&nbsp;characters with the exclamation point. But in French, it\u2019s&nbsp;nine&nbsp;characters: \u201cNouveau !\u201d That\u2019s more&nbsp;than double the size.&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. Pay attention to details<\/strong>&nbsp;<\/h3>\n\n\n\n<p>Other customizable components that&nbsp;differ&nbsp;from country to country&nbsp;are:&nbsp;<\/p>\n\n\n\n<p>-Product measurements due to different metric systems.&nbsp;<\/p>\n\n\n\n<p>-Currency applied to e-commerce or Smart wallets.&nbsp;<\/p>\n\n\n\n<p>-Date and time zones. Depending on the language, the date can be expressed in a different order.&nbsp;<\/p>\n\n\n\n<p>-Numbers.&nbsp;<\/p>\n\n\n\n<p>&#8211;&nbsp;Addresses.&nbsp;<\/p>\n\n\n\n<p>&#8211; File weight for users is generally low bandwidth regions.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. Heads up for metaphors<\/strong>&nbsp;<\/h3>\n\n\n\n<p>Icons, colors, images may need to be altered because they may have a different symbolism in the local culture.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Every button and every interaction is a metaphor for&nbsp;something in the physical&nbsp;world,&nbsp;so don\u2019t take them for granted.&nbsp;The classic double-decker from the UK is not common anywhere else, so if you are a British company and are going for a bus icon, you should consider a different one for&nbsp;your&nbsp;new target country.&nbsp;<\/p>\n\n\n\n<p>For example, IKEA internationalizes the assembly instructions for its furniture by using only diagrams and illustrations, without including any text that would need to be translated. The goal is to be as culturally neutral as possible.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>To sum up<\/strong>&nbsp;<\/h2>\n\n\n\n<p>Overall, internationalization is not an automated process. It requires a dedicated team to maintain, monitor, and update&nbsp;materials&nbsp;to ensure that everything runs smoothly.&nbsp;<\/p>\n\n\n\n<p>At&nbsp;<a href=\"https:\/\/stillmantranslations.com\/fr\/services-stillman\/website-localization\/\" target=\"_blank\" rel=\"noreferrer noopener\">Stillman&nbsp;Translation<\/a>s,&nbsp;we know how to tackle this process.&nbsp;We are keen on content quality and strive to administer comprehensive solutions for your needs.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">References:&nbsp;<\/h4>\n\n\n\n<p><a href=\"https:\/\/medium.com\/dropbox-design\/design-for-internationalization-24c12ea6b38f\">https:\/\/medium.com\/dropbox-design\/design-for-internationalization-24c12ea6b38f<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/rcc.harvard.edu\/internationalization-and-innovation-higher-education-i2he\">https:\/\/rcc.harvard.edu\/internationalization-and-innovation-higher-education-i2he<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/bytelevel.com\/reportcard2020\/\">https:\/\/bytelevel.com\/reportcard2020\/<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>International business has a very wide scope. Basically, it refers to a cross-border transaction of anything that has a value,&nbsp;such as goods, technology, knowledge, or&nbsp;even&nbsp;services like banking, insurance, design, etc.&nbsp;&nbsp; With this in mind, internationalization is a business strategy that involves making products and services as adaptable as possible to easily enter different national markets.&nbsp;Therefore, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1523,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[5],"tags":[],"class_list":["post-1522","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Internationalization: Boundless business | Stillman Translations<\/title>\n<meta name=\"description\" content=\"Internationalization: Boundless business. 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