{"id":1142,"date":"2020-12-16T18:15:38","date_gmt":"2020-12-16T21:15:38","guid":{"rendered":"http:\/\/www.stillmantranslations.com\/?p=1142"},"modified":"2021-04-01T15:08:46","modified_gmt":"2021-04-01T18:08:46","slug":"business","status":"publish","type":"post","link":"https:\/\/stillmantranslations.com\/fr\/business\/","title":{"rendered":"Why \u00a8feeling\u00a8 local is key to grow your business"},"content":{"rendered":"

We live in a globalized world, in which buyers are no longer limited by geographic boundaries. The possibilities of landing new markets overseas gives companies the chance to grow by gaining new audiences. To become noticed in other countries, there are several marketing strategies needed to improve the brand\u2019s presence. But, at the same time, content needs to be readapted to the new target audience. <\/p>\n\n\n\n

To gain an international presence it is key to growing your business globally. Companies need to speak to their clients in their native language. Research has showed that language has a profound impact on the customer journey<\/a>. When it comes to thinking about how companies can work abroad, to land new markets, we need to think about localization.  <\/p>\n\n\n\n

The importance of localization <\/h2>\n\n\n\n

Localization is necessary to provide global users with unique and tailored local experiences. Localization is about adapting a source content into a target content, this means the transformation of not only texts but software, games, apps, websites and more.  <\/p>\n\n\n\n

As it is said in the article published on the Harvard Business Review called \u201cThe First Secret of Success Is Showing Up,\u201d technology helps us connect with anyone anywhere instantaneously, crowdsource ideas, and work on virtual teams without ever being in the same place. \u201cShowing up in a particular place is also critical to the new globalization, which increasingly means localization. Instead of inflicting one-size-fits-all standardized universal products on every market, companies realize the importance of adapting to local customs and tastes and learning from them.\u201d <\/p>\n\n\n\n

In this way, companies that seek to enter new international markets apply different strategies to \u201cshowing up.\u201d This means that even before creating a commercial presence they seek to contribute to communities in other ways, such as making access possible to valuable content and information. Showing up can be understood as a sign of carrying.  <\/p>\n\n\n\n

A multicultural approach <\/h2>\n\n\n\n

To land in new markets, it is fundamental to have a multicultural perspective. Each audience is located in a specific context. Languages change a lot from one country to another, but also cultural expressions, customs, protocols, laws, etc. This means that something that is well-received by an audience can be extremely disrespectful to another.  <\/p>\n\n\n\n

In this way, localization considers not only the translation of the text, but also the adaptation of images, videos, audios, UI, design and even payment methods. For this reason, it is key that localizers not only have language abilities, but also a profound cultural background. When hiring a language service provider, it is essential to see if those companies work with native speakers.  <\/p>\n\n\n\n

There are different types of localization: <\/h2>\n\n\n\n